Argo Advisory & Consulting
Independent MedTech advisoryfor Australia & New Zealand.
Experienced commercial advice for MedTech companies, investors and consulting teams making important decisions in the ANZ market.
More than 30 years of healthcare and MedTech leadership experience, applied to focused commercial questions.
Understand the market.
Test the assumptions.
Make the decision.
Who I Help
Four groups of clients
MedTech Companies
International companies considering Australia or New Zealand, and local businesses seeking growth or reassessing their commercial model.
Investors
Private equity, corporate development, family offices and healthcare investment teams needing experienced industry perspective.
Consulting Firms
Healthcare and MedTech consulting teams that need senior industry expertise and ANZ market perspective alongside their own work.
Healthcare & MedTech Executives
Senior and emerging executives seeking confidential coaching or mentoring.
This is experienced commercial and industry perspective. It is not legal, accounting, financial or investment advice.
The Questions I Help Answer
Real questions, not service lines
- Should we enter?
Whether Australia or New Zealand is worth the investment, and what it would realistically take.
- Where should we grow?
Which markets, customers and products deserve the commercial effort next.
- Distributor or direct?
Which route to market suits the product, the customer and the stage of the business.
- Is the commercial thesis credible?
Whether the growth story, competitive position and commercial model stand up to scrutiny.
- What is really happening in the market?
How customers actually decide and buy, beyond what the market reports say.
- Can the commercial organisation deliver?
Whether the sales and marketing organisation is capable of executing the strategy.
Why David
Experience applied directly
More than 30 years
A full career spent in healthcare and medical technology, not adjacent to it.
Real operator experience
I have run businesses, carried the number and led the teams that had to deliver it.
Senior commercial leadership
Sales, marketing, strategy and commercial organisations at country and regional level.
Healthcare and MedTech
Hospitals, clinicians, distributors and the commercial models that connect them.
Direct access
You work with me. There is no team assembled around your project.
Practical advice
The purpose is a decision you can act on, not a report that sits on a shelf.
Markets & Geographies
Where the experience comes from
Commercial responsibility across a range of therapeutic and product markets, earned in Australia and New Zealand and across regional roles.
Therapeutic & product markets
Ophthalmology & Eye Care
Alcon · Allergan
Interventional Cardiology
Medtronic
Diabetes Care
Roche Diabetes Care
Diagnostics
Becton Dickinson
Medical & Surgical Products
Becton Dickinson · Cardinal Health
Hearing Technology & Audiology
Starkey
Device Distribution & Commercialisation
MediPro Technologies
Different customers, similar commercial questions: who decides, how they buy, and what it takes to earn the business.
About David
An experienced healthcare and MedTech executive
David Williams is the Founder and Principal of Argo Advisory & Consulting, with more than 30 years of leadership experience across healthcare and MedTech.
His career has included senior roles with organisations including Alcon, Roche, Medtronic, Becton Dickinson, Cardinal Health, Starkey, Allergan, spanning commercial leadership, sales, marketing, strategy, business transformation and sales force effectiveness. He holds an MBA and is a Graduate of the Australian Institute of Company Directors (GAICD).
The distinction is simple: he has operated inside healthcare and MedTech businesses, rather than only advising them from outside.
Read the full backgroundHow I Work
Focused engagements
Argo is designed for situations where a client needs experienced judgement on an important question, rather than a large consulting programme.
Focused Advisory
A defined question requiring experienced commercial perspective, usually resolved in days rather than months.
Advisory Sprint
A short, intensive assessment of a market, an opportunity or a commercial issue, with a clear view at the end of it.
Ongoing Advisory
A small number of organisations retain direct access to David for ongoing strategic and commercial advice.
- Focused senior advisory.
- Direct access to David Williams.
- Short, high-value engagements.
- Engagements are scoped around the question that needs answering.
- Argo deliberately takes on a limited number of advisory engagements.
- Remote delivery wherever practical.
Every engagement is scoped individually and agreed in writing before work begins. Indicative fees and engagement terms are set out in the Services & Engagement Terms document.
Coaching & Mentoring
Supporting healthcare and MedTech leaders
Good mentoring is practical. It comes from experience, honest conversations and a willingness to share what has worked, what has not, and what I would do differently.
MTAA Women in MedTech Mentoring Program
Mentor · 2020–2023
David participated as a mentor in the Medical Technology Association of Australia's Women in MedTech Mentoring Program, supporting emerging leaders with career development, leadership and professional growth.
MedTech Executive Accelerator
Content Developer & Co-Facilitator · From December 2024
David developed content and co-facilitated an executive development programme for senior MedTech leaders.
Let’s talk about the question.
If you have an important MedTech, commercial or leadership question that would benefit from an experienced perspective, get in touch.