About Argo
David Williams
Commercial experience. Small business focus.
I bring more than 30 years of commercial leadership experience in sales, marketing, strategy and business transformation. I have led businesses and teams, held full profit and loss responsibility, and worked across Australia, New Zealand, Western Europe and Asia Pacific.
Through Argo, I apply that experience to the practical questions facing small business owners: where to focus, how to reach the right customers, and what to improve next. My approach connects clear commercial thinking with realistic priorities and practical action — without unnecessary complexity.
Work with me, not a team.
You deal directly with me — the person doing the thinking and accountable for the work. Engagements are delivered remotely across Australia, with clear scopes, agreed priorities and written records of decisions.
- Experience and judgement
- Personal accountability
- Efficient use of technology
- Clear scope and transparent pricing
Professional history
Experience behind the advice
Present
Founder & Principal
ARGO ADVISORY & CONSULTING
Independent business advisory, digital strategy and marketing services for small businesses. Clients work directly with me.
2023–2024
Head of Sales
Alcon — Australia & New Zealand
Led the sales team across Australia and New Zealand.
2022
Head of Marketing & Customer Experience
Cardinal Health — Australia & New Zealand
Rebuilt the marketing team and refocused portfolio strategy across five priority categories.
2020–2022
Head of Commercial
Roche — Australia & New Zealand
Led sales and marketing and served as Interim Country Head.
2017–2018
Managing Director
Starkey Australia
Country leadership across the business and its retail operations.
2016–2020
Managing Director
MediPro Technologies — Australia
Full profit and loss responsibility for distribution and commercialisation across Australia and New Zealand.
2012–2016
Business Unit Director
Medtronic — Australia & New Zealand
Commercial leadership, business growth and new product launch responsibilities.
2009–2011
Marketing Director
Becton Dickinson — Western Europe
Based in London, leading regional and country marketing teams across five product platforms.
2006–2009
Business Unit Director
Becton Dickinson — Australia & New Zealand
Led sales, marketing and customer education.
1997–2003
Sales & Marketing Director
Allergan — Australia & New Zealand
Commercial leadership, including through the spin-off of AMO Advanced Medical Optics.
Leadership beyond business
I also serve as Captain of the Milsons Passage Rural Fire Brigade, NSW Rural Fire Service. Volunteer leadership reinforces the importance of preparation, sound judgement and responsibility for people.
My services provide business and commercial guidance. They are not legal, accounting, financial or investment advice.
Start with the problem you need to solve.
Tell me what your business needs. I’ll help identify the most practical next step.
Discuss Your Business