Resource Library
Evidence-based insight papers, checklists and frameworks written for councils, tourism organisations and regional communities working to grow their visitor economy.
A detailed case study examining how Langhorne Creek transformed modest visitor infrastructure into a measurable regional asset. This white paper covers site assessment, planning principles, implementation roadmap and economic impact for councils considering a similar approach.
A field-based assessment of Katherine, NT as a regional destination for caravan and motorhome travellers. Scores the town across ten categories — arrival experience, parking, infrastructure, walkability, visitor experience, business engagement, overnight stays, digital presence, governance and destination appeal — and identifies practical opportunities to lift Katherine into Australia's highest tier of RV friendly destinations.
A practical planning model for growing Australia's RV visitor economy. OGSIM connects Objectives, Goals, Strategies, Initiatives and Measures into a single planning hierarchy so every funded project can be traced back to a measurable community outcome. Includes a worked regional example, common pitfalls and a one-page Quick Start Worksheet for executive teams.
Discover who today's caravan and motorhome travellers really are, how the Australian RV market is evolving and why many regional tourism strategies continue to overlook one of the country's most valuable visitor segments. This paper examines traveller behaviour, spending patterns and practical strategies for attracting high value self drive visitors.
Learn how to position RV tourism as a strategic economic development initiative rather than simply an infrastructure project. This governance paper explains how councils can develop compelling business cases that resonate with Mayors, CEOs, General Managers, executive teams and finance leaders while supporting long-term regional prosperity.
Explore why successful regional destinations stop viewing free overnight stays and caravan parks as competitors and instead integrate both into a broader visitor economy strategy. This paper outlines practical approaches that increase visitor spending, strengthen local businesses and build partnerships across the tourism sector.
Discover how thoughtful planning, governance and visitor-focused design can transform a simple overnight RV stop into an economic asset that increases visitor spending, supports local businesses and encourages longer stays. Learn the planning principles used by Australia's most successful regional destinations.
Understand how Australia's grey nomad market moves throughout the year and why shoulder season presents one of the greatest economic opportunities for regional communities. This insight paper explains seasonal travel patterns, visitor spending behaviour and practical strategies councils can implement to increase overnight stays and strengthen local businesses.
Explore five practical, evidence-based actions regional councils can implement to attract more caravan and motorhome visitors, encourage longer stays and increase spending in local businesses. Drawing on examples from Langhorne Creek, Warrnambool, Coober Pedy, William Creek, Wilsons Promontory and Daly Waters, this Field Note demonstrates how thoughtful planning and modest infrastructure investments can deliver measurable economic outcomes.
Discover why one of the smallest investments a regional council can make can generate one of the highest returns. This evidence-based insight paper explains how strategically located RV servicing infrastructure encourages longer stays, increases visitor spending and strengthens regional economies.